Wednesday, October 29, 2008

Searching for Resolution in a Recession?

In today's Search Insider column, I pick up where I left off, ah... who am I kidding, repurpose my POV from the presentation I gave at DPAC yesterday. Included some good nuggets of research from OMD's proprietary Snapshots platform to help make sense of what's happening and what we can expect from consumers going forward. Here's the blurb:

Is Search Recession-Proof?
Posted October 29th, 2008 by Aaron Goldman

By the time this column is published, I’ll have completed my duties as moderator for what I’m sure was a riveting session — with fellow Search Insider Gerry Bavaro on the panel, how can it not be? — on search in a recessionary climate at the Digital Publishing and Advertising Conference yesterday in New York. I did a fair amount of prep for this session — not to mention, had a lot of fun with image search — so I thought I’d squeeze a little more mileage out of it here.

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