As has now become my modus operandi, here's a recap of the Digital Publishing and Advertising Conference, 140 characters at a time. Remember to read bottom-up to keep the chronology...
Highlights from my panel at #DPAC re: search in a recession -- Patrick Harris of MSFT: "Technically, we're not in a recession." 4 minutes ago from web
Highlights from my panel at #DPAC re: search in a recession -- Gerry Bavaro of Didit plugs direct mail and coupons! 5 minutes ago from web
Highlights from my panel at #DPAC -- Debbie Johnsen of Leading Hotels: "If you're not moving $$ into search, you are doing something wrong!" 6 minutes ago from web
When it comes to search, beware integration for integratio's sake -- http://tinyurl.com/6q8mcj 7 minutes ago from web
Ok, time to get set up for my panel on search and it's recession-proofness. Gonna have to work in some Rohan soundbytes. #dpac about 5 hours ago from TwitterBerry
Christy Tanner of TV Guide seems to think UGC and social media are one and the same. Old school. #dpac about 5 hours ago from TwitterBerry
Peter Naylor of NBCU at #DPAC: "It's a 90-day by 90-day existence (for ad sales org's)" about 5 hours ago from TwitterBerry
Ahh, "Banner Blindness" - how I've missed you, my old buzzword friend. Thanks Peter Naylor of NBCU for the resurrection at #DPAC. about 5 hours ago from TwitterBerry
Ross Sandler of RBC at #DPAC cites DCLK/DL study: 15% more ads on avg content pg and 10% decrease in click-rate. Too much clutter! about 5 hours ago from TwitterBerry
Can't believe I missed it but apparently yesterday Sean Finnegan dropped this gem at #DPAC: "Flat is the new up." about 5 hours ago from TwitterBerry
Jordan Rohan at #DPAC: 30% of sold inventory now comes thru ad networks vs. 6% in 2006. about 5 hours ago from TwitterBerry
Jordan Rohan at #DPAC: With Yahoo's US Portal now valued at $8 bil. new buyers like Disney and Comcast could emerge. about 5 hours ago from TwitterBerry
Re: my last tweet - that's because avg cpm on AOL is $13.61 vs. $0.63 for Facebook. about 6 hours ago from TwitterBerry
Jordan Rohan at #DPAC: for every 1 hour a consumer spends on Facebook instaed of AOL, the internet ecosystem loses over $600 of annual rev. about 6 hours ago from TwitterBerry
Re: my last tweet. That's kinda like saying you always find what you're looking for in the last place you look. Why? Cuz you stop looking. about 6 hours ago from TwitterBerry
Jordan Rohan at #DPAC re: economy - "The bottom will happen when you stop asking." about 6 hours ago from TwitterBerry
Jordan Rohan at #DPAC: "The recession is bigger than you are." about 6 hours ago from TwitterBerry
Jordan Rohan up next at #DPAC. Should be a doozy. That dude never minces words. about 6 hours ago from TwitterBerry
Every online media business these days claims to have cracked the code on creating win-win-wins for consumers, publishers, & marketers. about 6 hours ago from TwitterBerry
Sang Kim of Ripple6 at #DPAC introduces a new buzzword - "cloud communities." Basically the idea of syndicating social networks. Dig it! about 6 hours ago from TwitterBerry
Re: my last tweet. Those tenants were part of a Google branded entertainment pitch. 10:02 AM yesterday from TwitterBerry
Alexandra Levy of Google at DPAC: 3 key tenants - 1. User comes first 2. Relevant ads win 3. Engaging right audience is key. 10:01 AM yesterday from TwitterBerry
Keynote from CEO of Audemars Piguet at DPAC. Never heard of them? Me either. They make $40k watches. Apparently, recession-proof. 8:39 AM yesterday from TwitterBerry
Len Lauer of Qualcomm at DPAC: US is 3-4 yrs away from having scalable mobile point of sale capabilty (ie, credit cards on your cell phone) 8:27 AM yesterday from TwitterBerry
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