Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts

Wednesday, May 26, 2010

The Big G is Energized

Google EnergyImage Source

A good friend and colleague of mine, Scott Kier of Mosaic EcoSystems, pinged me a few weeks ago asking for my POV on Google's Energy Foray. I turned the question back on him and here was his response (posted with permission). Very intriguing stuff...

"One of the silver bullets in terms of energy efficiency is the 'smart grid' - a power grid that does more than just send a powerful stream of electricity to your home or office or factory for you to tap into. Rather, it's going to involve attaching a network to the grid - or merging the grid entirely with existing data networks.

Consider:

Just about anything that's plugged in - a lamp, a dishwasher, etc... - draws a trickle of power even when turned off. Eliminating that trickle won't revolutionize anyone's electric bill, and fossil fuel energy remains extremely cheap for you and me, so we don't tend to worry about these small moves towards efficiency. But if EVERYONE eliminated that trickle, collectively it significantly moves the needle of overall energy usage. So what needs to happen isn't just turning off the power switch on the appliance, but rather, turning off the outlet it's plugged into. So you need the outlet to be networked so that when you turn an appliance back on, it re-activates the outlet.

Here's another smart grid application: the power company in Las Vegas knew that people were over-cooling their homes. In the summer in Vegas, setting your thermostat to 78 feels the same in the dry air as setting it to 69-70 does here in Chicago. But most people were setting it to 72-74. Well, when it's over 100 outside, cooling those extra 5-7 degrees is a major usage of power. So stimulus money went to providing single-family homes in Vegas with a smart thermostat which allows the power company to set a default temperature. You can override it, but they were convinced that people wouldn't do so when they realized that 78 degrees was perfectly comfortable and saw the result of that on their electric bill. My parents' electric bill last July fell almost $100 year-over-year.

There are tons more, like smart water heaters that shut down when not needed as opposed to running all the time, keeping water hot.

And when most homes have at least supplemental solar and wind power, it's going to take a smart system to know how to optimize the mix of in situ renewables and grid power, in much the same way as a Google algorithm generates placement for paid search and SEO.

Think of the progression from the typewriter to the computer: it gave you and me a lot more to DO, a lot more access to information, it replaced the card catalog at the library with a query, so we could customize our usage of information. Droid and iPhone OS are the distillation of that for mobile usage, and I believe (and HP seems to believe, too, based on the rationale for their acquisition of Palm) that this is the way in which more and more people will interact with their data.

Well, the progression from a dumb power grid that just blasts power and loses a ton of it along the way to a smart grid that, much like a query, will only go where it's needed - will only find the "relevant" destination - will give you and I will many more applications to manage that, just as we have applications to manage our data.

Tom Friedman calls this the 'energy internet': replacing a dumb, manual system with one driven by queries and manipulation of data. This is exactly what Google knows how to do, so as we move into an era where energy and data will be part of the same technological ecosystem... who better than Google to be a leader in an emerging space that will be built as much on a technological, data-driven platform as an industrial one? They have the processes and culture for innovation, many of the core competencies, and the resources to to be ahead of the pack in this next phase and essentially avoid the fate that befell Microsoft when they really fell behind Apple and Google when the game moved on them.

(Yes, I know PC still crushes Apple in market share, but Apple is still viewed as the premium product, and as tablet computing emerges, Apple will narrow that gap dramatically, and Google will further encroach on Microsoft's position as you have Droid-based tablets.)"

Monday, May 24, 2010

Putting the KITT in Kittlaus

Knight RiderImage Source

In last week’s Search Insider column, I share the complete transcript of my interview with Siri CEO, Dag Kittlaus.

I conducted this Q&A in the context of exploring the future of search for my book. Chapter 21 is titled “Future-Proofing” and takes a look at what the world of Google will look like 10 years from now and how marketers can best prepare.

Without stealing thunder from my book, the short story is that the future of search will look nothing like the keyword-triggered results we get today. As app-ssistants like Siri complement -- and eventually replace -- Search Engines, we’ll see instruction-triggered actions leveraging intimate knowledge of our preferences.

And, with Apple now owning Siri, we may also see a shakeup of power among the key players in the space.

Let’s just hope the next wave of virtual digital assistants leaves the Hoff behind.

Here’s the blurb…

A Siri-es Of Fortunate Events
Posted by Aaron Goldman on May 19, 10:07 AM
To be sure, Siri is not yet ready for prime time, but it has all the makings of a Siri-al Google Killer. And, with continued investment from Apple, it's not unreasonable to think that Siri could do to search what the iPhone did to phones -- that is, completely change the way we think about them from both a consumer and marketing standpoint. Here's my chat with Siri CEO Dag Kittlaus.
» 3 Comments

Wednesday, May 5, 2010

I am Siri-ous and Don’t Call Me Shirley!

Leslie Nielsen AirplaneImage Source

As promised, in today’s Search Insider column, I cover Apple’s acquisition of Siri in the context of its ambitions to change the way we think of mobile and search marketing.

I asked my Twitter followers to weigh in with other good Siri puns and @telerob inspired the title to this post. Here are some others I like:

1. Siri-al (Google) Killer
2. Mis-Siri Loves Company
3. A-Siri-an Nation
4. World Siri-es Champ
5. Look out Siri-han Siri-han
6. Siri-sucker Suit
7. Montes-Siri Education
8. Siri-ndipitous Turn of Events
9. The Sooth-Siri Sees All
10. Healthy Does of Triglyc-Siri-ide

In my next Search Insider column, I’ll share highlights from my interview with Siri CEO, Dag Kittlaus. Meantime, I need to Siri-ously get a life.

Here's the blurb...

Apple Is Siri-ous About Search

Nearly one year ago, fellow Search Insider Gord Hotchkiss declared, "Search needs an iPhone." With this "mobile Web and computing device.... [Apple] intended to vault over the competition, changing the rules and opening a new marketplace. Apple strategists had nothing short of revolution on their minds."

Two recent events make it pretty clear that Apple feels the same way about search as it does/did about the phone.
» 5 Comments

Wednesday, April 28, 2010

Apple Signals Sea Change, Buys Siri

Today brought word that Apple bought Siri, a virtual personal assistant that I cover in detail in chapter 21 of my book. Siri CEO, Dag Kittlaus, was kind enough to grant me an interview as I prepared my manuscript. Little did I know -- or did he let on -- what was cooking behind the scenes.

WSJ has good coverage of the news. Will share my POV in next week's Search Insider column. For now, just wanted to call everyone's attention to this latest development in the Google/Apple saga. One day we'll point to this and say this was the moment Apple threw down the search gauntlet.

More on how these two are tangoing in my recent post on the Connectual blog, including a press mention in MediaPost speculating about Google's hire of a new "Developer Advocate."
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