Monday, September 1, 2008

My Highly Targeted Saga

For more info on my "Highly Targeted" adventures, check out the 3 posts below.

Cutting Consumers in on the Action -- outlines my thesis

Sharing The Wealth: The Key To Highly Targeted Marketing -- describes my experiment

Highly Targeted = Highy Compensated? -- recaps the results and key insights

Additional posts relevant to this topic can be found under the Behavioral Targeting label.

Update 2/20/09: Don't Police Privacy, Just Pay People! -- breaks down the financials of this proposition

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