Tuesday, December 23, 2008

Content Match Gone Wrong

I've always been amused by the ads that Google matches with keywords in my Gmail content. Sure, they capture my attention but that's only because I'm a search marketing guy who pays attention to that sort of thing. Rarely do they match my mindset or the context of how I was using said keyword in my email correspondence.

Today I came across a great example of a bad match. I opened my spam folder and sure enough there was ad ad for a pasta recipe that called for Spam.

Click image for larger view:

Keyword Spam

Here's a close-up of the ad:

Spammy Google Ad

This ad may not be spammy (like those spam emails are) but it sure ain't effective.

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