I've become a huge fan of minimalist PowerPoints. Here I try to get my point across about how screwed up the RFP process is with a step-by-step recap using only pics.
RFPs - Fundamentally Broken? Search Insider Summit 5-8-09
Many thanks to my panel for engaging in a lively discussion...
|Tony Bombacino, Chief Marketing Officer, Restaurant.com|
|Tom Kuthy, VP, Strategic Partnerships, Resolution Media|
|Janel Landis, VP of Search Marketing, SendTec|
|Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit, inc.|
And special thanks to Oliver for providing the comic relief with such gems as...
"It’s almost like saying the one night stand is a good indication of what the marriage will be like."
"The RFP stands for Request for Pain."
Update: MediaPost has made available a video of this session. Check it out here.