Choosing an SEM Partner: Do's and Don'ts

Here's the presentation I used for today's Incisive Media (SES, ClickZ, Search Engine Watch) webinar sponsored by Marin Software. You should be able to get the gist of it by thumbing thru the slides. As you'll see, I only broke my new self-imposed Powerpoint rule (no more than ten words per page) one time.

I had a lot of fun doing this. It's always tough to gauge how you're doing as a presenter when the audience is muted. Hopefully my Kramer Moviefone impression ("Why don't you just tell me the name of the movie you want to see?") didn't totally bomb. :)

From the Q&A, it seemed like the audience was really engaged. The Q's ran the gamut and covered outsourcing, integration, incremental costs, budgeting, differentiation, data disclosure, resources for finding potential partners, and, of course, the dreaded, "What is the typical return on PPC for an ecommerce website?" (I believe my answer was $3.52.)

The webinar should be available shortly on-demand so you can get my voiceover as well.

How to Choose an SEM Partner

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