Once again, I've found myself behind the "digital velvet rope" waiting to get access to a cool new platform. Last time it was Hunch. This time it's Google Wave. I've learned a few things about digital line etiquette that I thought I'd share...
Unlike the nightclub, showing up in line with 10 attractive women will not leapfrog you to the front. You've got to demonstrate how letting you in will help the the product launch and roll-out.
So besides checking all the boxes that acknowledge you'll provide feedback as a beta tester and/or blogger, you have to find a way to stand out.
Fortunately, Google gives you just this opportunity by asking you to do the following on the sign-up form:
"Write a message to the Google Wave team (Haikus, sonnets and ASCII art all accepted)"
I decided to dig deep into my Haiku 2.0 bag of tricks and offer up a Google AdWords-esque response...
Twitter, Facebook, Oh My! Too Many Tools, Too Little Time. Wave Will Complete Me & This Rhyme.
Remember folks, when it comes to getting past the bouncers online or off, brown-nosing will get you everywhere (and, whenever possible, slip 'em a benjamin!)
Here's the quick and dirty: I've been in the digital marketing and media space for over ten years, which is like sixty dog years in traditional media. I've served time on the agency, media, and technology side of the table, working with marketers ranging from global Fortune 500 brands to local start-ups.
Over the years I've run the gamut of digital marketing -- display, search, video, email, co-reg, affiliate, sponsorships, etc. Through it all, the one thing I've learned is that the only constant in this space is change. And the key to winning is not only knowing which way the wind is blowing but when the tide has reached its peak.
About This Blog
Welcome to the official Aaron Goldman blog -- sorry, gotta talk about myself in 3rd person for SEO purposes.
Somehow having 15 blogs and contributing to 3 others wasn't enough. Maybe it's the Type-F in me. So I decided to create one more.
Why? Well, despite having plenty of online real-estate to share my POV, I found myself without a forum to comment on general trends in digital marketing and media. All of the other blogs I post on are specific to a niche in the marketplace -- search, URLs, etc.
On this blog, I'll opine on the sea change being brought about by the shift in media from analog to digital, push to pull, broadcast to narrowcast, one-way to two-way, etc. And I'll touch on all the various marketing opportunities that are coming to bear in pursuit of the blue oceans ahead.
Note: I've recently begun using images to poignantly punctuate my posts. Wherever possible, I provide attribution for images that are not my own. If I've used one of your images and you feel that I'm infringing on your copyright, please contact me and I'll remove it promptly.
Update: effective September 3, 2010, this blog is no longer active. Please see this post for more information and join the conversation at the Googley Lessons blog.