I am Siri-ous and Don’t Call Me Shirley!

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As promised, in today’s Search Insider column, I cover Apple’s acquisition of Siri in the context of its ambitions to change the way we think of mobile and search marketing.

I asked my Twitter followers to weigh in with other good Siri puns and @telerob inspired the title to this post. Here are some others I like:

1. Siri-al (Google) Killer
2. Mis-Siri Loves Company
3. A-Siri-an Nation
4. World Siri-es Champ
5. Look out Siri-han Siri-han
6. Siri-sucker Suit
7. Montes-Siri Education
8. Siri-ndipitous Turn of Events
9. The Sooth-Siri Sees All
10. Healthy Does of Triglyc-Siri-ide

In my next Search Insider column, I’ll share highlights from my interview with Siri CEO, Dag Kittlaus. Meantime, I need to Siri-ously get a life.

Here's the blurb...

Apple Is Siri-ous About Search
Posted by Aaron Goldman on May 5, 11:23 AM
Nearly one year ago, fellow Search Insider Gord Hotchkiss declared, "Search needs an iPhone." With this "mobile Web and computing device.... [Apple] intended to vault over the competition, changing the rules and opening a new marketplace. Apple strategists had nothing short of revolution on their minds."

Two recent events make it pretty clear that Apple feels the same way about search as it does/did about the phone.
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