Monday, June 15, 2009

Leading a Blind Man to Water: How to Choose the Right SEM Agency or Technology Partner

I'll be hosting a webcast for Incisive Media (the folks behind SES, SEW and ClickZ) sponsored by Marin Software on June 30th at noon CST. Below is the overview (the picture's my doing, mind you... the first of what promises to be a presentation full of fun with image search) and here's a link to register.

Blindfold Darts

How to Choose the Right SEM Agency or Technology Partner

Date: Tuesday, June 30, 2009
Time: 1:00 PM EDT/10:00 AM PDT

Just as doctors sometimes misdiagnose and prescribe the wrong medication, search marketers today often choose the wrong agency or paid search management application – leaving them with the same ailing SEM symptoms they were experiencing all along, and worse, leading to the inevitably painful client/partner break-up down the road.

In today’s economy, who can afford a misstep as big as that? An ounce of prevention is worth a pound of cure. In this case it’s important to do your research, ask the right questions and advocate for your business from the start. After all, at the end of the day, it’s your neck on the line if the solution doesn't work or the relationship goes sour.

So how does one avoid the pitfall of selecting the wrong SEM agency or PPC solution for their business? In this session we’ll take a deep dive into the questions, strategies and processes that search marketers today must execute in order to stay competitive and avoid the dreaded mismatch.

Just a few of these best practices include:
  • Knowing exactly what you need and getting proper buy-in internally
  • Allowing plenty of lead time and asking the right questions up front
  • Understanding that the basics are what matter most
  • Looking beyond cost alone
  • Meeting the right people and checking the right references
Join Aaron Goldman, Managing Partner at Connectual, on June 30th, as he explores this topic in greater detail, focusing on the key things search marketers must do (and not do!) when selecting the right SEM agency or technology partner for their business.

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