How to Choose the Right SEM Agency or Technology Partner
Date: Tuesday, June 30, 2009
Time: 1:00 PM EDT/10:00 AM PDT
Just as doctors sometimes misdiagnose and prescribe the wrong medication, search marketers today often choose the wrong agency or paid search management application – leaving them with the same ailing SEM symptoms they were experiencing all along, and worse, leading to the inevitably painful client/partner break-up down the road.
In today’s economy, who can afford a misstep as big as that? An ounce of prevention is worth a pound of cure. In this case it’s important to do your research, ask the right questions and advocate for your business from the start. After all, at the end of the day, it’s your neck on the line if the solution doesn't work or the relationship goes sour.
So how does one avoid the pitfall of selecting the wrong SEM agency or PPC solution for their business? In this session we’ll take a deep dive into the questions, strategies and processes that search marketers today must execute in order to stay competitive and avoid the dreaded mismatch.
Just a few of these best practices include:
- Knowing exactly what you need and getting proper buy-in internally
- Allowing plenty of lead time and asking the right questions up front
- Understanding that the basics are what matter most
- Looking beyond cost alone
- Meeting the right people and checking the right references