Today Google rolled out profiles for people to provide personal information to Google that, in turn, is displayed on search results pages for their names. A post on the Google blog explains away the new feature as a way "to give you greater control over what people find when they search for your name."
Of course, being the vanity searcher that I am, I immediately filled out a profile and here's what shows up at the bottom of page 1 now when you search for "Aaron Goldman" on Google...
I suspect there's something more in play here than mere SERP control for individuals. Methinks this is Google's first attempt to create a real social network (all apologies to Orkut). The type of data collected in the profile goes beyond mere identification. It allows people to create a personal portal complete with specified interests. This info will be quite valuable as a targeting mechanism for advertisers. Imagine overlaying keyword queries with profile data?
In the near future, look for a Twitter-line status box to grace the profile pages and maybe even the SERPs in short order. And also the ability to link profiles to friends, co-workers, etc.
By the way, how about Classmates snagging that valuable real-estate? Surprised not to see Twitter there? That, folks, is what we call leverage.
Update 4/22: Looks like I'm not the only Aaron Goldman that likes to Google himself. Today I noticed another listing for an Aaron Goldman in Georgia (see screenshot below). Thankfully I got the premium left rail position and the image thumbnail. Wonder why I outranked the other Aaron? Is it because my profile is more complete? Does it have to do with the link-juice I have for the sites listed in my profile? Is there a human element in play here assigning quality score based on looks? :)
Here's the quick and dirty: I've been in the digital marketing and media space for over ten years, which is like sixty dog years in traditional media. I've served time on the agency, media, and technology side of the table, working with marketers ranging from global Fortune 500 brands to local start-ups.
Over the years I've run the gamut of digital marketing -- display, search, video, email, co-reg, affiliate, sponsorships, etc. Through it all, the one thing I've learned is that the only constant in this space is change. And the key to winning is not only knowing which way the wind is blowing but when the tide has reached its peak.
About This Blog
Welcome to the official Aaron Goldman blog -- sorry, gotta talk about myself in 3rd person for SEO purposes.
Somehow having 15 blogs and contributing to 3 others wasn't enough. Maybe it's the Type-F in me. So I decided to create one more.
Why? Well, despite having plenty of online real-estate to share my POV, I found myself without a forum to comment on general trends in digital marketing and media. All of the other blogs I post on are specific to a niche in the marketplace -- search, URLs, etc.
On this blog, I'll opine on the sea change being brought about by the shift in media from analog to digital, push to pull, broadcast to narrowcast, one-way to two-way, etc. And I'll touch on all the various marketing opportunities that are coming to bear in pursuit of the blue oceans ahead.
Note: I've recently begun using images to poignantly punctuate my posts. Wherever possible, I provide attribution for images that are not my own. If I've used one of your images and you feel that I'm infringing on your copyright, please contact me and I'll remove it promptly.
Update: effective September 3, 2010, this blog is no longer active. Please see this post for more information and join the conversation at the Googley Lessons blog.