Search: You've Come a Long Way Baby

As I alluded to yesterday, my Search Insider column today takes a look at how search marketing has evolved over the past couple years through the lens of the OMMA Global conference.

Comparing the agendas of the show from 2006-2008 reveals some interesting trends and reflects the evolution of the platform from a media channel to a marketing platform.

My next column will recap this year's conference and look ahead to what the search sessions might look like at OMMA Global 2013, an exercise similar to how we closed the last Search Insider Summit.