If you'll recall, NebuAd was one of the companies I used as an example in my thread building the case for cutting out the middleman in the consumer-marketer data collection-for-advertising exchange.
Per the Post:
"Tech firm NebuAd has put on hold plans to widely deploy an online advertising technology that tracks consumers' every Web click while Congress reviews privacy concerns associated with the technique.
The Silicon Valley company announced this week that founder and chief executive Bob Dykes was resigning. His departure comes as a number of Internet companies have suspended or canceled trials of NebuAd's controversial tracking technique, known as deep-packet inspection, marketed to companies seeking to target ads to Web users."
I hope this deters new entrants trying to build a business off obtaining people's data without their explicit permission and reselling it to publishers and advertisers.
I firmly believe the only model that will work long-term is one that puts consumers in control of their data, allowing them to share what they want with who they want and profit from it -- like I did with my eBay auction.