I started this blog back in August of 2008 because, as I noted at the time, "I found myself without a forum to comment on general trends in digital marketing and media." Sure, I had some 15-ish active blogs but they were all specific to some niche in the industry or some quirk of my personality. Today, I'm fortunate to have found a forum and following through my book, Everything I Know about Marketing I Learned from Google, and the Googley Lessons blog. Going forward, I'll be putting Digital Sea Change on hold indefinitely and consolidating all my digital marketing blogging on my book website.
I'll leave this blog intact so that you can peruse my posts over the past couple years -- including those I pointed to directly in the book -- but I will not be adding any new content. If this is the first time you're visiting my blog and just want the highlights, please see my "Favorite Posts of All-Time" on the right rail.
I hope you'll join me at GoogleyLessons.com/blog as I continue the blue ocean pursuit. After all, it's only getting Googlier!
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