Saturday, August 14, 2010

I'm Not Too Sexy (yet)

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In this week's Search Insider column, I riff on a Justin Timberlake tune to illustrate my point about making Search sexy again. Hopefully, my POV will resonate and I'll have to switch over to Right Said Fred's mantra in the near future.

Here's the blurb...

Bringing Sexy Back to Search

Search has become a bit boring. It doesn't get the headlines. It doesn't pack the halls at conferences. It doesn't trend on Twitter. But still: From social to mobile to video to display, key attributes of SEM are being incorporated into emerging online ad platforms and content development best practices. And it won't be long before the convergence of the online and offline world -- see Google TV -- brings the search mojo to traditional channels. Here are 10 reasons why SEM professionals are positioned well to rule the marketing roost:
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