Wednesday, July 7, 2010

Google Who?

Woe is me for having branded myself (and my wife) with the Google Me moniker. As rumors fly over a Google social network named Google Me, I'm ducking for cover from Google's lawyers (would they really come after someone who just wrote a book singing their praises!?!) and frantically planning modifications to my t-shirt line (available today via -- get 'em while they're hot... and legal!)

In last week's Search Insider column, I touch on Google Me (the network, not the shirt... well, ok, the shirt too!) in the context of Facebook's move to use the social graph to influence search results. Will flesh out the Google Me piece more in next week's column.

Here's the blurb...

Link Vs. Like And The Future Of Web Ranking

There's been a lot of discussion about the ongoing fight for Web supremacy between Google and Facebook but, to date, the debate has centered around matters like privacy and metrics like page views and ad dollars. In the past week, however, it appears both companies are taking direct aim at the heart of the other's core business. First, reported that Facebook launched an "open graph search engine." Then, Kevin Rose sent the blogosphere into, well, the stratosphere with a tweet suggesting that a new Google social network called "Google Me" is imminent. In today's column, I'll dissect Facebook's search aspirations.

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