Putting the KITT in Kittlaus

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In last week’s Search Insider column, I share the complete transcript of my interview with Siri CEO, Dag Kittlaus.

I conducted this Q&A in the context of exploring the future of search for my book. Chapter 21 is titled “Future-Proofing” and takes a look at what the world of Google will look like 10 years from now and how marketers can best prepare.

Without stealing thunder from my book, the short story is that the future of search will look nothing like the keyword-triggered results we get today. As app-ssistants like Siri complement -- and eventually replace -- Search Engines, we’ll see instruction-triggered actions leveraging intimate knowledge of our preferences.

And, with Apple now owning Siri, we may also see a shakeup of power among the key players in the space.

Let’s just hope the next wave of virtual digital assistants leaves the Hoff behind.

Here’s the blurb…

A Siri-es Of Fortunate Events
Posted by Aaron Goldman on May 19, 10:07 AM
To be sure, Siri is not yet ready for prime time, but it has all the makings of a Siri-al Google Killer. And, with continued investment from Apple, it's not unreasonable to think that Siri could do to search what the iPhone did to phones -- that is, completely change the way we think about them from both a consumer and marketing standpoint. Here's my chat with Siri CEO Dag Kittlaus.
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