Image Source (Magic Google 8-ball mine)In yesterday's Search Insider column, I ran my interview with Scott Hagedorn and teased him up as the "wizard of biz." Now you can see why.
Here's the blurb...
What Scott Hagedorn Learned From Google
Posted by Aaron Goldman on Feb 10, 11:29 PM
Today, Scott Hagedorn sifts through the sizzle and the steak. Scott is the U.S. CEO of PHD, a global media network under the Omnicom Media Group umbrella. Scott is a digital guy at heart with roles as U.S. Director of Digital at OMD and Chief Interactive Officer at RAPP on his resume. But, above all, he's a self-professed geek when it comes to data, analytics, and technology. In fact, he's been known to bust out 4-D factorial models on spec in new-business pitches. So, what did the wizard of biz learn from Google? Read on...
Posted by Aaron Goldman on Feb 10, 11:29 PM
Today, Scott Hagedorn sifts through the sizzle and the steak. Scott is the U.S. CEO of PHD, a global media network under the Omnicom Media Group umbrella. Scott is a digital guy at heart with roles as U.S. Director of Digital at OMD and Chief Interactive Officer at RAPP on his resume. But, above all, he's a self-professed geek when it comes to data, analytics, and technology. In fact, he's been known to bust out 4-D factorial models on spec in new-business pitches. So, what did the wizard of biz learn from Google? Read on...
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