Monday, September 7, 2009

Bing is Serious About its Porn

Bing PornSo I'm working on my next Search Insider column -- picking up where I left off with "Everything I Need to Know About Marketing, I Learned from Google" -- and one of the lessons I'm including is that "sex sells." I'll elaborate on that point in my column but suffice it to say I'm focused more on the value of strong brand positioning than the prevalence of porn in search results.

Now it's been widely reported that Bing trumps Google when it comes to porn search, largely because of its "robust" (my word, not any reporter's) video search results and auto-play feature.

Nonetheless, I didn't realize how serious Bing was about its porn until I searched "Google porn searches" -- note to my wife: I was just looking for research to cite in my column about the percentage of queries on Google that are porn-related -- on Google and saw this sponsored listing for Bing.

Seems like they sure know their audience. "Making Key Decisions?" Online porn sure ain't cheap. (So I've heard.) Need to "Cut through the Clutter?" Umm, check.

Bada Bing, indeed!

Update: check out my suggested TV commercial for Bing catering to all the porn-seekers out there!

2 comments:

Anonymous said...

It's more likely that the words 'google' and 'searches' triggered a broad keyword Microsoft/Bing was running on. The ad itself doesn't seem to be specific to porn-related queries. I think you may be reading just a little too much into this.

Though I will agree about Bing's overall porn-search performance :)

Aaron Goldman said...

I guess my sarcasm didn't come thru here. As I acknowledged in this tweet, it's probably a broad-match of the keyword, "Google." Love when readers try to keep me honest though so thanks for weighing in. Good lookin' out!

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