Tuesday, August 4, 2009

Keys to Success in Digital Marketing

Here are my slides from the webinar I gave today in tandem with ad:tech on "Cashing in on the Top 10 Hottest Areas of Digital Marketing."

As you'll see I ran thru some market research to set the stage then counted down each of the top 10 and pointed to one key to success for each discipline.

To view the recording complete with voiceover and post-preso Q&A, check out "adtech Digital Marketing Webinar" on the Connectual blog.

Thought I'd relay one tidbit from today's session. After the presentation, we polled the audience about which of the 10 areas of digital marketing I outlined would see the most growth over the next 12 months.

Here were the results:

Social 56%
Video 12%
Analytics 10%
Search 9%
Behavioral 8%
Other 5%

The skew towards social may not surprise you -- especially seeing how it was ranked #1 on my list -- but I don't think the question was phrased properly so it's difficult to interpret the results.

The word "growth" is quite subjective. It could refer to any of the following:
  • Increased usage by consumers
  • Increased usage by marketers
  • Increased marketing opportunities available to marketers
  • Increased budget allocation by marketers
  • Increased performance of the channel (read: ROI) for marketers
It's hard to know how people were defining growth when they responded so I wouldn't take these results to mean anything other than social media is hot right now and will likely remain more top of mind than any other area of digital marketing going forward.

1 comment:

Monica said...

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