Last week I mentioned I was nearing the launch of my new business venture. Today I'm excited to announce that Connectual is officially up and running. The press release dropped this morning via BusinessWire.
MediaPost covered the news with a feature story in Online Media Daily, likening me to a matchmaker. (My mother will be so proud her son's a Yenta -- "Connectual, Connectual, make me a match!") It's actually a pretty astute observation of what I'm building here. Lord knows there's a need for it right now what with all the would-be suitors out there looking to take digital marketers to the dance. Here's a link to the article: Rep Matchmaking Model Emerges For Marketing.
I'll share more about my vision for Connectual in future posts on Digital Sea Change as well as in my upcoming Search Insider column. The short story is that Connectual will represent a variety of digital marketing companies and consult with marketers to match their needs with the best possible solution(s). Over time, I'll look to build a team of well-connected agents that can canvas the digital marketing landscape identifying opportunities to add value to marketers, agencies, media companies, and technology providers alike. Additionally, I plan to develop and launch proprietary technology platforms to help connect the inhabitants of the digital marketing ecosystem with each other as well as with consumers.
I wrote an in depth post on the Connectual blog thanking everyone who helped make this launch a reality so I'll won't roll the credits here. I know it's a crazy time to be starting a business but I really feel like there's no better environment to help people cut through the clutter and improve their bottom lines. And that's what being Connectual is all about!
Here's the quick and dirty: I've been in the digital marketing and media space for over ten years, which is like sixty dog years in traditional media. I've served time on the agency, media, and technology side of the table, working with marketers ranging from global Fortune 500 brands to local start-ups.
Over the years I've run the gamut of digital marketing -- display, search, video, email, co-reg, affiliate, sponsorships, etc. Through it all, the one thing I've learned is that the only constant in this space is change. And the key to winning is not only knowing which way the wind is blowing but when the tide has reached its peak.
About This Blog
Welcome to the official Aaron Goldman blog -- sorry, gotta talk about myself in 3rd person for SEO purposes.
Somehow having 15 blogs and contributing to 3 others wasn't enough. Maybe it's the Type-F in me. So I decided to create one more.
Why? Well, despite having plenty of online real-estate to share my POV, I found myself without a forum to comment on general trends in digital marketing and media. All of the other blogs I post on are specific to a niche in the marketplace -- search, URLs, etc.
On this blog, I'll opine on the sea change being brought about by the shift in media from analog to digital, push to pull, broadcast to narrowcast, one-way to two-way, etc. And I'll touch on all the various marketing opportunities that are coming to bear in pursuit of the blue oceans ahead.
Note: I've recently begun using images to poignantly punctuate my posts. Wherever possible, I provide attribution for images that are not my own. If I've used one of your images and you feel that I'm infringing on your copyright, please contact me and I'll remove it promptly.
Update: effective September 3, 2010, this blog is no longer active. Please see this post for more information and join the conversation at the Googley Lessons blog.