Thursday, March 12, 2009

CIMA Survey #6: Trends in Interactive Marketing

Tonight I'll be moderating a panel at the first CIMA byte of the year. We'll be kicking it off with the release of the results of CIMA's 6th bi-annual survey on the state of the interactive marketing industry.

Troy Mastin, analyst to the stars, er... CIMA will be presenting the research and has given me a sneak preview. Here are the 5 key insights he's pulled out of the data (along with my comments.)

1. A sharp decline in the health of the industry noted. (No surprise here.)

2. Economic conditions and industry dynamics impacting vertical categories. (CPG up, auto/finance down... again no surprise.)

3. Rich media and search seen as strongest established tactics; Mobile and social represent the most interesting areas of growth. (The fact that rich media outscored search suprised me. I've seen display budgets getting cut faster than search but maybe all the buzz around Hulu skewed people's responses.)

4. Google and Facebook seen as the Industry leaders but “up and coming” solutions continue to fragment the landscape. (Interesting that Facebook is seen as a leader despite very poor monetization.)

5. Direct marketing viewed as better insulated than advertising for the first time. (When in Rome, er... Recession...)

After Troy presents the research, I'll lead a discussion with this esteemed panel:

-Brian Mandelbaum, Vice President, Interactive Group Media Director, Cramer-Krasselt
-Michael Kahn, SVP, Marketing, Performics\VivaKi Nerve Center
-Julie Wainwright, CEO,
-Joe Laszlo, Director of Research, Interactive Advertising Bureau

If you weren't able to pre-register for this event, unfortunately we're not taking walk-ups. But I'm pretty sure we'll be recording the event and posting to the CIMA site so you can catch up on the dialogue and what color shirt I was wearing. (Hint: some might call it lavender.)

UPDATE 3/25: Troy's presentation has been posted to the CIMA site and event pics are up on Picasa. Here's one of me getting cozy with the panelists:

CIMA March Event Panel

Yes it was a good discussion...

Can you hear me in the back? Good!

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