Monday, January 5, 2009

Yahoo Rich Ads in Search: Is the Other Shoe Dropping?

A couple weeks ago I reviewed my 2008 predictions for search marketing here and posted my 2009 predictions for search marketing to the Resolution Media blog.

Both lists called for search engines to incorporate display ads on search results pages. Today, one of my colleagues at RM, Dan Kuthy, (who blogs at Blue Chip SEO) pointed me to an image ad on Yahoo SERPs that we're running for our Lowe's client. It's part of Yahoo's Rich Ads in Search (RAIS) platform that embeds site shortcuts and search functionality along with a thumbnail into the sponsored listings space. Right now this placement is limited to brand terms but, with Yahoo struggling to satisfy shareholders and drive revenue (not to mention, innovate ahead of Google), I suspect we'll seem them take this a few steps further.

Here's the ad in context:

Yahoo RAIS

And here's a closeup:

Yahoo Rich Ads in Search

1 comment:

Maria said...

You dont need to search in yahoo in finding shoes,I suggest alligators shoes in terms of quality this is the best.

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