Searching the Globe

In today's Search Insider, I use yesterday's historic events as a springboard into the International search sea. I first lay out the challenges to integrating a global search program and then (in true "solutions, not problems" fashion) outline resources available to navigate theses murky waters. Here's the blurb...

Global Search Integration: Yes We Can
Obama's inauguration got me thinking about how much work the U.S. has to do to improve its standing internationally -- and all the hurdles in its way. It's not unlike the laundry-list of challenges that search marketers face when trying to centrally manage global search programs from the States. Here are some of the key differences that make international search integration difficult.