Google: Over 1 Million Served

Google may still have a ways to go to catch Mickey D's but the recent disclosure that it had over 1 million advertisers in 2007 is impressive indeed.

As I've said repeatedly, the Long Tail is alive and well. And when, it comes to Google, it really is a virtuous self-fulfilling cycle (prophecy?) More advertisers mean more relevant ads for consumers which means more search queries which means more market share which means more advertisers. Ba-da-da-da... they're lovin' it.