Sunday, November 30, 2008

It's Not All Doom and Gloom

Proving once again that flat is the new up, today comScore reported $534 million in online sales for Black Friday, up 1% over last year. And, while the 2008 holiday season to date is down 4% versus '07, the combination of Thanksgiving Day and Black Friday are up 2% so there's some (flat) momentum here.

Update 12/3: comScore reported today that Cyber Monday saw $846 million in online spending, up 15% over 2007 -- the second heaviest day of online sales since they've been tracking. Could up be the new up again?

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