The Future is Googley

In today's Search Insider column, I look into the crystal ball at what the search track at future OMMA conferences might look like. Had a lot of fun writing this one. Even managed to squeeze in an Office reference -- both the BBC and NBC versions, mind you.

Here's the excerpt...

An OMMA Journey: Search Future
Posted October 1st, 2008 by Aaron Goldman
At Friday’s keynote during the OMMA conference, Nigel Morris of Isobar relayed this quote from a conversation he had with Google’s country manager in Belgium: “All agencies are [the] middleman and we want to destroy you.” Now I’d like to think I know good British humor when I see it — I’ll take David Brent over Michael Scott any day — but I couldn’t tell if Mr. Morris was joking here. Regardless, it got me thinking about the context in which we’ll be talking about Google — and search — at future OMMA shows. So here’s a glimpse of what select Search Insider track sessions might look like over the next 10 years.