Crazy Game of Poker

Wednesday, September 3, 2008

Crazy Game of Poker

In today's Search Insider, I play the hand that Yahoo's been dealt. Below are the 10 things I'd do if I were holding the cards. Sorry Jerry, can't bluff your way out of this one...

1. Say No to Microsoft Once and For All

2. Replace Jerry Yang as CEO

3. Start Developing Original Content Again

4. Buy Kosmix

5. Buy Mozilla

6. Buy Twitter

7. Tear up the Google Search Syndication Deal

8. Run Display Ads on SERPs

9. Charge CPC for Enhanced Natural Search Listings

10. Buy RH Donnelley

So now I've busted Google, flopped Microsoft, and trumped Yahoo. What company should I go heads-up with next? Vote in the poll below.

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1 comment:

David Levy said...: I voted "other" - time to move to the analytics side...Omniture.; September 4, 2008 at 10:20 AM

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About Me

Aaron Goldman is CMO at Kenshoo and author of Everything I Know about Marketing I Learned from Google.

You can read my full bio on the About the Author page of my Google book website. Or, for my whole life's story, check out my in-progress Tweet-o-biography.

Here's the quick and dirty: I've been in the digital marketing and media space for over ten years, which is like sixty dog years in traditional media. I've served time on the agency, media, and technology side of the table, working with marketers ranging from global Fortune 500 brands to local start-ups.

Over the years I've run the gamut of digital marketing -- display, search, video, email, co-reg, affiliate, sponsorships, etc. Through it all, the one thing I've learned is that the only constant in this space is change. And the key to winning is not only knowing which way the wind is blowing but when the tide has reached its peak.

About This Blog

Welcome to the official Aaron Goldman blog -- sorry, gotta talk about myself in 3rd person for SEO purposes.

Somehow having 15 blogs and contributing to 3 others wasn't enough. Maybe it's the Type-F in me. So I decided to create one more.

Why? Well, despite having plenty of online real-estate to share my POV, I found myself without a forum to comment on general trends in digital marketing and media. All of the other blogs I post on are specific to a niche in the marketplace -- search, URLs, etc.

On this blog, I'll opine on the sea change being brought about by the shift in media from analog to digital, push to pull, broadcast to narrowcast, one-way to two-way, etc. And I'll touch on all the various marketing opportunities that are coming to bear in pursuit of the blue oceans ahead.

Note: I've recently begun using images to poignantly punctuate my posts. Wherever possible, I provide attribution for images that are not my own. If I've used one of your images and you feel that I'm infringing on your copyright, please contact me and I'll remove it promptly.

Update: effective September 3, 2010, this blog is no longer active. Please see this post for more information and join the conversation at the Googley Lessons blog.

Digital Sea Change

Wednesday, September 3, 2008