Budgeting Paid Search Media

Just posted a quick recap of my SES Orion keynote panel, "How Much Search is Enough?" on the Resolution Media blog. Included 7 key areas to focus on when determining how to budget for paid search media.

Update: Came across some pictures of my panel in action on Flickr courtesy of Kelsey Jarboe. Dig the Tonight Show set up with Kevin behind the Leno desk...



And if you look closely you can see we're all wearing these little Britney Spears microphones. Rob Murray made the joke before the panel that it looked like we were a boy band...