Digital Sea Change

Aaron Goldman's digital marketing blog for companies in search of blue oceans.

Friday, September 3, 2010

Gone Googley...

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I started this blog back in August of 2008 because, as I noted at the time, "I found myself without a forum to comment on general trend...
127 comments:
Friday, August 27, 2010

Getting My Groove on with Groupon

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Image Source In this week's Search Insider , I continue my " sexy search " theme. Here's the blurb... 50% Off Top-20 List ...
87 comments:
Saturday, August 14, 2010

I'm Not Too Sexy (yet)

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Image Source In this week's Search Insider column , I riff on a Justin Timberlake tune to illustrate my point about making Search sexy...
11 comments:
Wednesday, August 11, 2010

Google eBook

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Here's a Google eBook I created with McGraw-Hill to showcase each of the 20 Googley Lessons from my book . Hopefully this will give yo...
5 comments:

Google Rap Video

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Here's the video trailer for my new Google book . If you like the last 50 seconds, be sure to check out the outtakes at GoogleyLessons.c...
5 comments:
Thursday, July 29, 2010

Googley Haiku

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Image Source I've often compared writing search ad copy to conjuring Haiku. Those darn specs can be infuriating! Every time I pen one of...
11 comments:
Monday, July 26, 2010

Tomorrow's Buzzword: Media Design

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Faithful followers know I have a soft spot for buzzwords . While some people loathe them for their overuse and inability to really say anyth...
10 comments:
Wednesday, July 14, 2010

Google Me: Why Ask Why?

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Image Source In today's Search Insider column , I pick up where I left off 2 weeks ago and dissect Google's social media ambitions....
11 comments:
Tuesday, July 13, 2010

Are you a "User?"

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Image Source Pet Peeve: I hate when people are referred to as "users" in a marketing context. "We protect the privacy of Web ...
14 comments:

Got Those Marketing Blues?

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Image Source Are you suffering from the marketing blues? Do you live in Chicago? Well, you're in luck. One of companies I consult for is...
17 comments:
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