tag:blogger.com,1999:blog-1486203806890326146.post7801206082483291661..comments2024-03-27T04:15:11.508-05:00Comments on Digital Sea Change: Dell Sells The Litter Via Twitter -- But At What Cost?Aaron Goldmanhttp://www.blogger.com/profile/18031428438339674593noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-1486203806890326146.post-14659118639518807862019-02-27T03:08:24.055-06:002019-02-27T03:08:24.055-06:00Meet Your Writer Professional SEO Content Writing ...Meet Your Writer Professional SEO Content Writing Services at <a href="https://writersfort.com" rel="nofollow">Writersfort </a>. We are providing content creation, content curation & content marketing services to the clients, agencies, retailers and brands. Place an order in second A Few Words About Us The internet is an electronic behemoth, a vast online resource of information whose exponential growth shows no signs.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-1486203806890326146.post-7521048355778049602009-12-08T15:21:47.761-06:002009-12-08T15:21:47.761-06:00Good point, Matt. Updated my post with new math sh...Good point, Matt. Updated my post with new math showing Dell coming out (barely) ROI positive. <br /><br />Irina - also a good point but if that's really the case, then why are they releasing these revenue figures?Aaron Goldmanhttps://www.blogger.com/profile/18031428438339674593noreply@blogger.comtag:blogger.com,1999:blog-1486203806890326146.post-14539034842563616592009-12-08T14:47:48.078-06:002009-12-08T14:47:48.078-06:00Dell does NOT use Twitter to increase ROI; Dell us...Dell does NOT use Twitter to increase ROI; Dell uses Twitter primarily as an egagement-model; listening to and learning from thier customers, which in turn helps them develop competitive products that their target audience desires.Irina Skayahttps://www.blogger.com/profile/17372101541589247619noreply@blogger.comtag:blogger.com,1999:blog-1486203806890326146.post-81102559914663049472009-12-08T13:13:54.542-06:002009-12-08T13:13:54.542-06:00great analysis, Aaron.
if Twitter sales continue ...great analysis, Aaron.<br /><br />if Twitter sales continue to increase at the current rate while staffing remains constant, Dell will finally begin to see a positive ROI.<br /><br />we all know that there's no such thing as instant success in social media, and I think Dell's patience/persistence has been impressive.matt gibbshttp://www.denuology.comnoreply@blogger.comtag:blogger.com,1999:blog-1486203806890326146.post-9113650374276991612009-08-06T09:55:15.763-05:002009-08-06T09:55:15.763-05:00Good post. I did some calculations. If you are a s...Good post. I did some calculations. If you are a small business with 1 million dollars in annual sales, if you do as well as Dell with Twitter, proportionately, you will earn an extra $12 a year by using twitter.<br /><br />Also people say that it cost Dell nothing because they said that ONCE they got their followers, it required almost no maintenance, but Dell also said the investment cost for 1.5 years before it resulted in sales was very high (ie. getting followers)<br /><br />http://smallbusiness411.org/wp/small-business-and-the-internet/marketing-oft-touted-dell-twitter-success-no-success-at-all/Robert Bacalhttp://smallbusiness411.org/wp/small-business-and-the-internet/marketing-oft-touted-dell-twitter-success-no-success-at-all/noreply@blogger.comtag:blogger.com,1999:blog-1486203806890326146.post-47097850307653924322009-06-29T08:58:51.191-05:002009-06-29T08:58:51.191-05:00Great point Jason. Wonder how much revenue could h...Great point Jason. Wonder how much revenue could have been generated if all those resources had been devoting to optimizing their search engine marketing efforts?Aaron Goldmanhttps://www.blogger.com/profile/18031428438339674593noreply@blogger.comtag:blogger.com,1999:blog-1486203806890326146.post-1251466641919708212009-06-22T13:53:24.617-05:002009-06-22T13:53:24.617-05:00Cracking post and good to see that the Dell claims...Cracking post and good to see that the Dell claims are being challenged. <br /><br />Leaving aside your points the the salary costs in running these Tweets. How much does $3M of sales represent to their overall turnover figures? <br /><br />And if sales are the benchmark would the cost of running it have been better spent utilising other channels (e.g. email marketing)?Jason Navonhttp://claritydigital.wordpress.comnoreply@blogger.com