Does the Carpet Match the Drapes?

As I hinted at in my Hunch review, today's Search Insider builds on the topic of why people search to explore why search marketing is so prolific -- and how important it is that the point of both search and search marketing match. In that framework, I ponder what it would take for a new platform (ala Hunch) to leapfrog Google.

Here's the blurb...

What's The Point Of Search Marketing?

In my last column, I tried to put some context around future search innovation by asking, "What's the point of search?" Cribbing from Wikipedia's definition for matching theory, I landed on solving problems by using math or science to remove friction and create economically favorable outcomes for all. If this, indeed, is the point of search, then what's the point of search marketing?

Google Mind is Here... sorta.

I told you this day would come!

Today, Google revealed CADIE -- "the world's first Cognitive Autoheuristic Distributed-Intelligence Entity."



Here's an excerpt from the CADIE tech specs: "We started this project as a continuation of mankind's perpetual quest to learn the nature of reason and what defines us as humans."

Of course, CADIE has her own blog. I think my daughter's blog is much cooler, though -- granted, Eliara is a year and 3 days older than Cadie.

Will be interesting to see what Google does next! Still waiting for Google Home.

P.S. yes, I know this was a Google April Fool's Day gag.